April 10-17: Paint Store

Your challenge:  You were recently hired by a paint company to help them with a rebranding effort. For your first project, they would like you to design a 4" x 9" folder that will hold house materials such as fabric swatches, paint chips, ideas for designs, etc. 80% white must show in the overall design.  I will have the InDesign template for you in class. (parts of the following are taken from an excerpt from the Creative Workshop by David Sherwin)

You will utilize Photoshop, Illustrator and InDesign (for the final folder layout) for this project. 


Due Friday, April 16 by 5 pm. 


Include the text:



New Hues
Sherwin Williams



For the cover, draw a paint-by-number illustration that audience could envisioning coloring in. This will be a single line drawing labeled by numbers


New Hues
Sherwin Williams


Include a mood board of 5 colors. Be creative on the mood board. It could be watercolor splashes, boxes, circles, etc. 


Email me the completed designs, as a pdf with the slug and bleed. 

Syllabus Spring 2012

Day 1: Tuesday, April 3

Let's get it going!  


Project Brief 1: Hello, My Name Is. . . . (not slim shady)


This is a branding assignment for yourself. 


CHALLENGE: Spend 10 minutes answering the following questions:  "What are my three strengths as a designer? My weaknesses? What's my favorite color? What designers do I love? What design work do I enjoy? What kind of work do i want to do in the future?" Then design a logo for yourself that is clearly informed by your off-the-cuff responses. Be sure to stick to the time limit. (30 minutes). Peer critique at end of class. 


Check out this for inspiration:   5 CHALLENGES TO SHARPEN YOUR DESIGN SKILLS  

Using a "fast forward" icon, Claire developed a self-promotional identity system.


In the sample on the right, Mark Notermann designed this simple mark for his design services. " I started by just making some diagonal lines. The inspiration was originally in the shape of a lightening bolt, which quickly became a factory icon. I liked the factory icon, and felt it represented industry and workmanship. . . I chose a 'safety yellow' to keep the palette light and lively. If I'm lucky, it says 'he likes to work hard but still has fun.'"

Dont forget our FenChurch Logo that we worked on.  Start with research, then 10 quick thumbnails. This project is also the culmination of our "Sun logos" created in Art&Design class last year. . . . . See Clara's fantastic suns below. And Kelley's sun logos. . . . Great work students :)

3D Video Tutorials

http://www.computerarts.co.uk/tutorials/make-your-type-stand-out

NICE 3-D Lettering

http://www.computerarts.co.uk/tutorials/video-tutorial-use-illustrator-s-3d-capabilities

Student Professional Portfolio Links

Jordan Mitchell

 William Houck

Kelley Sinclair


Phylicia McDonald


Lyndsay Rollier Burland


Mignon Harris


Lora Poirier      


Quinton Decker

Week 7: 3D Text

http://vector.tutsplus.com/tutorials/designing/create-a-variety-of-3D-lettering-effects-for-poster-design/

Radial Symmetry turned out fantastic!